Top 10 Hacks Every Start-Up Needs to Grow Their Social Media.
Updated: Jan 20
Start-ups need exposure to a large number of audiences for them to flourish, and introducing a new firm to an audience is not easy. Currently, there are 3.725 billion active social media users, providing start-ups with a large platform to gain customers and kick start the venture.
Benefits of social media for a start-up:
Communicating with the audience or customers becomes much simpler. Responding to frequently asked questions and responding to their concerns becomes very easy. This helps in customization of companies’ product or services as per the customer.
As mentioned, social media provides a large platform to start-ups to showcase their offerings and gain a huge amount and loyal customers. Moreover, it not only helps companies to find clients but also creates extra room for partnerships.
Social media helps with quick feedback on a new idea or product, which is an obvious benefit for a start-up. The targeted audience can give their feedback and suggestions which feather helps determine the product’s future in the market.
HERE ARE TOP 10 WAYS A START-UP CAN GROW THEIR SOCIAL MEDIA.
As it is said ‘consistency is the key to success’, proves to be true even in the case of social media. Consistency in posting, uploading and updating about your venture help increase the engagement rate of the audience. It also helps maintain a level of transparency between the firm and customers which boosts loyalty and attracts more audience
2. CREATING A STRONG PROFILE:
As a start-up creating an image in the minds of an audience is give major priority, and no start-up would want to create a weak and false image. Creating a strong profile on social media boosts the venture’s image in the market. A strong profile can be achieved by uploading brand cover photos, updating profile photos time to time, the attractive introduction of the company in the bio and even website links and location.
3. USE LATEST TRENDS FOR PROMOTION:
Trends on social media change all the time, and the only way to nail it is being updated about it. People tend to be attracted to promotions that are up to date with regards to trends, which might include photos, videos or even songs used for promotion. Efforts put by a start-up on researching about latest trends on a specific platform is profitable.
4. USE ADVERTISING TOOLS:
Different social media platforms have different advertising tools they offer to advertise your page or posts. These tools promote your account to your target audience members to encourage them to follow you. Such advertising tools are sometimes paid and sometimes not, but are beneficial to a start-up. Example: Twitter advertising.
5. BE A PART OF SOCIAL MEDIA GROUPS:
One of the main features of social media offers is forming communities. Being a part of a community bring a start-up closer to its audience and even its competitions. These groups allow your start-up to be updated about all the information on changes and development or even threats and opportunities ahead of time.
6. USE HASHTAGS:
When you share photos and videos, be sure to use hashtags in your captions. Hashtags are utilized users to find visual content on specific topics. As people come across your photos and videos in a hashtag stream, they will be able to click a button next to your name to follow your company’s page.
7. ENGAGE WITH YOUR AUDIENCE:
Engaging with your audience proves to be a key element in growing a venture’s social media. Ask then questions, answer their concerns, interact though posts paying attention to their wants makes them feel special which helps attract more audience and create brand loyalty and image.
8. ADD LINKS TO YOUR TOP SOCIAL ACCOUNTS ON YOUR AND EMAIL SIGNATURES:
You can do this by adding small square social network icons to your website's header, footer or sidebar. In addition to that, you can make sure that everyone you communicate with via email knows about your start-up, by adding links to your top social accounts in your email signature.
9. SHARE QUALITY CONTENT:
Audience pay attention to content. Uploading just for the sake of doing it creates a negative image among consumers. Your uploading must have relevance to your firm’s work such as blog content, podcasts, videos, presentations, infographics, etc., created by your start-up will always interest your targeted audience.
10. PAY ATTENTION TO SOCIAL MEDIA ANALYTICS:
The importance of social media analytics can never be underrated when it comes to social media growth; every account requires a strategy and there is no strategy you want to implement that won’t require the use of social media analytics. Your analytics will tell you what works, and what it is that doesn’t. This will help you optimize your social media presence as you progress.
VentureX Services, a one-stop services with a mission of turning your start-up idea into reality. We provide you with an experienced team with knowledge of every aspect which would save you time and lower the risk of failure. We help plan roadmaps and strategies which benefits the start-up as well as the targeted audience. VentureX Services welcomes you to join us. Contact Us